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Companies make their eyewear trend predictions for 2020

OT  speaks to a range of eyewear experts about the trends that they see emerging in the sector this year

William Morris eyewear
Metal designs are growing in popularity. This was the consensus from those working across the eyewear sector when speaking to OT during 100% Optical in January.

Founder of William Morris Eyewear, Robert Morris, revealed that the eyewear company’s sales were previously comprised of around 60% acetate frames and 40% metal frames, but “now I would say it is the other way around,” he said.

Rimless frames and finer metal frames were identified as making a comeback by Nine Eyewear’s Vibeke Anderson, who also told OT that 70s and 80s styles were also re-emerging.

Salifo’s senior managing director for Western Europe, Frederic Laffort, shared his observation that vintage shapes were making a comeback, reiterating a steer towards 70s and 80s frame styles.

Millmead Optical Group’s CEO, James Conway, highlighted that colourful frames “are becoming a bigger and bigger thing.”

Speaking about eyewear trends in general, owner of Dibble Optical, Barry Dibble, emphasised that “these things go in cycles and they go in waves and I’m sure in a few years’ time the straighter lines of the rectangular and the square shapes will come back into fashion.”

Ms Anderson summarised: “At the end of the day what do we buy? We buy the colours that we can wear for every occasion.”

Looking ahead at eyewear trends

100% Optical 2021 will be held at ExCeL on 23–25 January.