Eyewear Direct showcases new styles

UK eyewear company Eyewear Direct launched 30 new ophthalmic frames and 12 new sunglass designs during 100% Optical last month.

New launches included the introduction Redele, an Italian manufactured range of frames that were designed in LA. The collection contains 16 new frames, each of which are offered in five colours.

Within the collection, the brand has developed a new manufacturing process that allows the frames to be created with three layers of colour rather than two.

Speaking about the new range, Eyewear Direct managing director, Brett Waugh, said: “I am delighted that we are able to bring Redele to the UK market. Its Italian craftmanship and material quality, at such an accessible price, makes it amazing value for money.”

Also at the show, Eyewear Direct introduced four new ophthalmic frames into its own-brand Ashton Riley collection, as well as eight new sunglasses for Hook London.