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Dunelm to showcase 2020–2021 portfolio during Mido

The British eyewear business will display its latest frame designs in a range of house and designer collections

Dunelm Optical exhibition stand
Dunelm Optical will showcase frames from its 2020–2021 collections across its portfolio of house and designer brands during annual Italian trade show, Mido next month.

During the three-day event, which is held at Fiera Milano on 29 February–2 March, the eyewear company will highlight new collections from house brands Julian Beaumont, Retro, OMG! Eyewear, Ascari Eyewear, Chantelle, Meridian and Whiz Kids.

It will also showcase new offerings from Paul Costelloe, Freya and Joseph.

Speaking about the 2020–2021 collections, CEO of Dunelm Optical, Oliver Beaumont, said: “We continually observe fashion trends, international styles and colours to create new and innovative models that are at the forefront of fashion.”

Dunelm Optical currently exports frames to more than 60 countries worldwide and is looking to expand further, it confirmed.