19 December 2019
Safilo Group has acquired a 70% stake in equity of the California-based e-commerce company Blenders Eyewear.
Blenders Eyewear generates 95% of its business through its direct-to-consumer website, which is complemented by its flagship store in San Diego.
In 2019, Blenders Eyewear anticipates that net sales will reach $42m (£31.8m), which is all generated in the US and has increased by 40% compared to 2018.
Chief executive officer of Safilo, Angelo Trocchia, said: “With Blenders Eyewear, we aim to foster and accelerate our e-commerce and omni-channel strategy, leveraging on the digital DNA and proven capabilities of the brand and putting Safilo’s global capabilities at its disposal to enable global expansion of the brand.”
Blenders Eyewear generates 95% of its business through its direct-to-consumer website, which is complemented by its flagship store in San Diego.
In 2019, Blenders Eyewear anticipates that net sales will reach $42m (£31.8m), which is all generated in the US and has increased by 40% compared to 2018.
Chief executive officer of Safilo, Angelo Trocchia, said: “With Blenders Eyewear, we aim to foster and accelerate our e-commerce and omni-channel strategy, leveraging on the digital DNA and proven capabilities of the brand and putting Safilo’s global capabilities at its disposal to enable global expansion of the brand.”
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