motorway Banner overlay

Essilor partners with Michelin for driving and vision campaign

The companies will highlight the importance of good vision and functional tyres

12 Nov 2019 by Andrew McClean

Essilor has partnered with mobility company Michelin to improve public awareness of the importance of good vision and functional tyres while driving.

The companies, which have partnered for two years, explained that poor vision and tyres that are in a bad state are the two main risk factors for road safety.

They shared that 90% of the information needed on the road comes from our eyes, yet they estimated that one in five drivers around the world suffers from uncorrected poor vision.

The companies added that one in two cars are driven with under-inflated tyres and one in 10 cars are driven with tyres that are beyond the wear limit, which can lead to punctures of accidents.

CEO of Essilor International, Laurent Vacherot, said: “We believe that this partnership between two renowned and engaged leaders like Michelin and Essilor creates a unique opportunity to improve people’s vision and safety on the road. The communication is simple, but powerful: get ready before hitting the road by checking your vision and checking your tyres.”

The companies will increase awareness through global campaigns, as well as providing sight tests and tyre check-ups for employees, customers and the public.

Image credit: Pixabay/Free-Photos

Advertisement

Your comments

You must be logged in to join the discussion. Log in

Comments (0)

Report a comment
Close modal