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Vision Express launches Roald Dahl collection

The multiple's new children’s range is inspired by books such as James and the Giant Peach, Charlie and the Chocolate Factory, and The Enormous Crocodile

19 Oct 2019 by Andrew McClean

Vision Express has exclusively launched a range of children’s spectacles inspired by the literary works of Roald Dahl.

The five unisex frames feature illustrations by Quentin Blake, with each frame dedicated to the author’s most loved books including The BFG and Matilda.

Head of frames at Vision Express, Emma Ashwell, said: “The stories of Charlie, James, Sophie and Matilda have sparked children’s love for books around the world for decades. At Vision Express we aim to make children love their glasses and looking after their eye health, which is why we’re excited to bring everyone’s favourite childhood characters to life and celebrate some of the most beloved stories and drawings of all time.”

The collection, which is available nationwide in all Vision Express stores, features flexi hinges and is made from hypo-allergenic, layered acetate.


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