VIU appoints CMO
Mario Muttenthaler joined the Swiss eyewear brand in May
Mario Muttenthaler joined VIU in May from footwear brand Swear where he was managing director. He has previously held senior positions at lastminute.com, Net-A-Porter and Mr Porter.
CEO and co-founder of VIU, Kilian Wagner, said: “We are delighted to welcome Mario to our ranks as CMO. His experience and know-how will be an invaluable resource as we take VIU to new heights and create a truly differentiated brand experience for VIU customers.”
Speaking about his appointment, Mr Muttenthaler, said he is excited to join VIU and help build a global brand.
“VIU’s visionary and ambitious leadership team sparked my interest from our first meeting. VIU has huge potential, with the customer at its core offering high quality product with a unique design aesthetic,” he added.