Colourful: Family needs
Wolf Eyewear has added new frames to its Cubs collection for children aged three to 10.
The eyewear company shared that the range is inspired by adult trends but with a fun and imaginative approach and a paediatric fit in mind.
The Cubs collection features a variety of colours and styles that have the same quality of eyewear as adult frames, Wolf Eyewear highlighted.
Director of Wolf Eyewear, Tom Wolfenden, said: “As a family business, we pay particular attention to the needs of the whole family, from the youngest upward. With Wolf Eyewear’s Cubs range, we showcase the very best of our adult frames in glasses suitable for younger wearers that are both colourful and stylish that kids enjoy wearing.”
Decorations: Childhood friendships
“As a family business, we pay particular attention to the needs of the whole family, from the youngest upward”
Vinyl Factory 1964 has added two new frames to its Little Vinyl Factory collection of children’s eyewear.
The company has also launched a supporting campaign that celebrates childhood friendships.
Head of design at Vinyl Factory 1964, Elizabeth Guigui, said: “You thought it was for life, rightly or wrongly. School or summer camp mates; children of friends of parents or sometimes cousins: we all have in our minds those friendships that have marked us forever. Together, we got into a lot of trouble and piled up mischief, we told each other secrets. In its new campaign, Vinyl Factory pays tribute to these important friendships.”
New style ‘Triffid’ (pictured above) is a panto shaped acetate frame that has been decorated with a guitar key-shaped rivet. It is designed for 10–12 year old girls.
Boys frame ‘First Avenue’ has a full blue front that contrasts with camouflage-style sides. It is an acetate model designed for 10–12 year olds.
Flexible: Adjustable tips
Eden Jones highlighted its eyewear range of four styles that are available in seven colour options.
The brand, which was started after the founders’ child was diagnosed with esotropia at the age of one, focuses on flexible, adjustable, comfortable and stylish frames.
Co-founder of Eden Jones, Hussain Raza, said: “Children can often be observed seeing through a poorly fitted pair of glasses. At Eden Jones we believe that our frames can eradicate this common problem due to their 180° flexibility, adjustable temple tips, non-slipping on the nose and super distinctive in their style.”
Features of the acetate frames include a 180° spring hinge, flexible hypoallergenic tips, extended nose pads, lower nose bridges and akulon-coated screws for durability.
Styles such as ‘Josh & Jessie’ are available in a small size of 43-15-125 and a large size of 46-16-130, while ‘Lewis & Lauren’ is available in small 46-16-125 and large 50-17-130.
Practical: Durable style
Inspecs Group has launched a new collection of children’s spectacles from surf wear brand O’Neill.
The eyewear company explained that the frames are inspired by the beach and the ocean. Styles have been designed to be durable, practical and comfortable.
Inspecs Group highlighted the ‘Ethan’ model, which has a sporty front with O’Neill surf print sides that are taken from its spring/summer 2019 palette.
The adjustable metal frame has been made with fine wire technology to create a lightweight and durable style. It is available in eye size 49-16-135.
The ‘Immie’ (pictured above) model is a round eye shaped frame made from acetate. It is available in eye size 46-18-135 and a shell-shimmer iridescent purple to pink colour option. Other styles include ‘Kelwyn,’ which is an acetate frame available in deep sea blue or grey and lime colour options. ‘Ryver’ is available in colour options that fade from pink to purple or aqua to sand.
Safety: Polarised protection
Go Eyewear has launched the Bulget Kids collection of sunglasses.
The range is made up of lightweight, acetate frames and has been designed with children’s fitting needs and facial features in mind.
Styles have been created to appeal to children and provide extra protection with polarised and mirrored lenses available.
The company explained that the Bulget Kids range “combines beauty, fun and high-quality materials, ensuring comfort and safety while never forgetting the design.”
Head of marketing at Go Eyewear, Teresa Faria, said: “The collection has Italian design and was developed with children’s needs in mind such as safety and comfort for daily use. The colourful options add fun and happiness to the prescription frames which are designed for wear at such early ages.”
Subtle: Delicate style
Tomato Glasses highlighted its Dinosaur range and the newly launched Kids D range.
The eyewear company explained that the Kids D collection is designed to appeal to children and parents with classic darker colours and transparent designs.
Frames are lightweight and are highly adjustable to ensure they can be fitted to each child, Tomato Glasses said.
Managing director of Tomato Glasses, Sarah Gillingham, said: “One of my favourite Tomato Glasses is the red and black frame, which can be found starting in the smallest size in the Kids D range and continues in size into the Junior frame. This allows children to stay with their chosen frame as they grow.”
Styles in its Dinosaur collection include ‘TKAC29’ (pictured above), which is a transparent and “subtle” frame. Ms Gillingham described the model as “a good starting point for parents who are new to frames and want a delicate style that does not dominate a young face.”
Bold: Dipped bridge
International Eyewear has added new styles to its Eyestuff collection of bold and colourful children’s frames.
The eyewear company highlighted ‘Jurassic,’ which has a dinosaur silhouette and footprints on the sides of the layered acetate frame.
Designed for small faces, the frame front features crystal acetate and a dipped bridge for a lifted brow shape. Colour options include forest green T-rex or a deep blue stegosaurus.
The ‘Unicorn’ style features a soft pastel colour palette, including lilac and peach, on translucent acetate.
International Eyewear described the frame as having a vintage aesthetic with features such as a keyhole bridge with pin side trims.
Also included in the range is ‘Fiesta’ (pictured above), which is a rounded eye shape available in eye size 40. It features a dipped bridge and a flex hinge with acetate sides in bold colour options, such as festival pink and dynamic blue.
Metal styles include ‘Space,’ which has an eye size of 40. Colour options include cosmic purple or galactic blue. The Eyestuff brand’s eye symbol features on the tip of the frame.