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Overcoming choice paralysis

Fuel 3D spoke to OT  about how its technology can help patients find better fitting eyewear

28 May 2019 by Andrew McClean

Fuel 3D showcased its Fits You measuring technology, which has been developed to aid the eyewear dispensing process, at Vision Expo East in New York (21–24 March).

The Oxford-based 3D solutions company told OT that Fits You is designed to be introduced at the frame selection stage of the patient journey.

It provides a 3D face measurement and analysis with frame recommendations using artificial intelligence.

Chief marketing officer at Fuel 3D, Karl Turley, explained: “Fits You is designed to understand body measurements. We’ve focused on eyewear as we can get a really good understanding of the face and its measurements.”

Fits You measures face height and width, face shape, pupillary distance and the distance between the temple and ear in two seconds via an app.

Mr Turley said that the company wanted to develop technology that could make the eyewear selection process personal.

“It’s about how you balance technology with the customer experience. If you are going to introduce technology, make sure it’s user friendly and doesn’t put people off,” he shared.

Fuel 3D carried out research into the importance of fit to the buying experience. The company found that poor fitting eyewear is costing retailers $26bn (£20.5bn) in uncaptured revenue.

It found that one in four adults (28%) struggle to find eyewear that fits in the UK and the US, which has resulted in 55% of customers leaving a practice empty-handed.

Fit was found to be more (44%) important to consumers than price (33%) and style (23%) when buying spectacles or sunglasses.

Fuel 3D explained that its technology provides a solution to this problem.

Mr Turley said: “It’s about overcoming choice paralysis and that idea that a person will walk into even the smallest shop and they’ll have 1000 frames on its walls and be left thinking, ‘Ok, I have to make a choice here.’”

The Fits You platform is designed to act as a fit adviser and can operate either with or without a practice’s frame inventory in order to generate a frame recommendation.

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