Blackfin renews Modena Cento Ore partnership
The eyewear company will provide frames and lenses to drivers at the Italian racing event
The eyewear company will also provide five racing teams with the opportunity to test its new Luminar polarised lenses.
Speaking about the partnership, CEO of Blackfin, Nicola del Din, said: “It is only natural for us to have an affinity for this prestigious race that, by combining the spirit of competition and the pleasures of travel, allows an international audience to discover the beauty of our country.”
“The aim of this agreement is two-fold: on one hand, to strengthen and boost brand awareness with an exclusive target that is aligned with the positioning of our product and, on the other, to broaden our partnership opportunities with the [organisers] Canossa Events team,” he added.
The Modena Cento Ore is a combination of rally and speed circuit racing, featuring drivers of vintage and classic cars on circuits and closed-road stages.
It takes place from 4–9 June along a course that crosses Italy from east to west covering Rimini, Florence, Forte dei Mermi and Modena.