David Beckham partners with Safilo
The first eyewear collection will launch in January 2020
The partnership will see the eponymous first collection of spectacles and sunglasses launch in January 2020.
Speaking about the partnership, Mr Beckham said: “Safilo has a long history of creating high quality eyewear brands. I wear sunglasses all the time and this is a category that I love. So, it’s important to me to work with a partner who cares as much about the design and craftsmanship of the product as I do. I’m really enjoying the process of creating a collection with the Safilo team – and I can’t wait to launch it next year.”
CEO of the Safilo Group, Angelo Trocchia, added that it is a “great honour” to welcome the Beckham brand to the eyewear company’s portfolio.
“With this 10-year licence, Safilo is set to create a top global male brand in the premium segment, complementary to the other prestigious men’s brands already present in our portfolio, working in synergy with the extraordinary power of David’s global audiences to further strengthen the presence of Safilo in the digital universe,” Mr Trocchia said.