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Westgroupe launches new styles across its brands

Architectural design, bold colours and Scandinavian minimalism inform the company’s latest frames

Westgroupe Fysh F3630 frame
Westgroupe has launched new styles in its Evatik, Fysh and Kliik Denmark brands, which are distributed in the UK by Ridgway Optical.

The new Evatik frames are inspired by minimalistic style and architectural design, and feature fine details and subtle touches of colour.

The company highlighted ‘E-9188,’ which is a semi-rimless style with a laser cut groove on the top edge of the frame that has a coloured finish with olive and red, black and grey, or grey and lime green available.

Features of the Fysh frames for women include bold colours, metal accents and glitter acetates.

Metal styles also feature among the launches, including ‘F-3630’ (pictured), which is a round, thin frame with a monoblock front. The company said that “the soft curved shape of the brow line is contradicted by a linear design in a contrasting colour that continues along the temples.”

Scandinavian minimalism and a clean aesthetic are the main features of the new Kliik Denmark styles for men and women.

Women’s frame ‘K-645’ has a snakeskin print that is available in bright colours with an overlay of high gloss epoxy. The cat’s eye style is available in emerald green, black grey, ink blue and brown coffee.