Mulberry launched its first eyewear collection during London Fashion Week between 15–17 February.
The collection was presented with a pop-up installation entitled, #MulberryReflections, in the British retailer’s flagship Regent Street store.
For the occasion, the Mulberry store was transformed into an immersive space with an international showcase of eyewear, in which shoppers could interact with each other as they discovered the new eyewear models.
Mulberry sunglasses could be seen in reflective art displays around the room in shades of red, pink and purple to match the bright colour palette that the models were wearing.
According to the company, the showcase was designed and curated to “engage a fashion forward customer with unexpected and innovative experiences.”
The collection, which is described by the company as “versatile” with a distinctly “British personality,” features a range of sunglasses and prescription frames that are inspired by iconic sixties glamour and Mulberry’s playful heritage.
The styles are available in a mixture of seasonal colour options such as hibiscus red, sorbet pink and dark olive.
De Rigo manufactures and distributes the eyewear for the British fashion brand.
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