Maui Jim partners with Manchester United
The eyewear company and football club will launch a co-branded range later this year
Maui Jim has entered a multi-year partnership with 20-time league champions, Manchester United.
The Hawaii-based eyewear company will provide the Manchester United first team, academy and women’s teams with spectacles and sunglasses.
As part of the agreement, Maui Jim frames will be available from the Old Trafford Megastore from 26 February and a co-branded range will launch later this year.
Group managing director at Manchester United, Richard Arnold, said: “Maui Jim is a revolutionary global eyewear brand that is one of the largest and most innovative producers of sunglasses in the world. I’m delighted that they will be joining the United family and creating a range of exclusive eyewear pieces specifically for our fans. Our partnership with them demonstrates the club’s ability to attract the world’s most premium brands.”
Vice-president of global marketing at Maui Jim, Jay Black, added: “For us, it is an honour to partner with one of the world’s most successful sports teams, within the world’s most popular sport.”