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- Technology focused eyewear brand launches at Opti
Technology focused eyewear brand launches at Opti
Lightbird uses QR codes to establish a link with the entire supply chain
01 February 2019
Lightbird, a new Italian eyewear brand founded by designer Corrado Rosson, was launched at Opti in Munich (25–27 January).
Frames in its first collection of 13 spectacles and two sunglasses, which is named Light_matter, are made from the combination of Italian acetate and aluminium alloy.
The names of the models, such as ‘Heart,’ ‘Planet’ and ‘Desert,’ are inspired by the places and characters of children’s novella, The Little Prince.
Colour options include monochromatic tone-on-tone and two-tone styles with animal print acetate.
Speaking about ‘Heart,’ Mr Rosson said: “‘Heart’ wants to be a vehicle for a message: great passion, creativity, Made in Italy and, being the heart of a bird, is the allegory of the man who tends to rise, fly, even if by nature he cannot do it. However, at the same time, this angular heart represents the conflict in the human soul, the representation of contrasts and impulses that often make you accomplish the unexpected and make life so intense and exclusive.”
The company said that Lightbird establishes a link with the entire supply chain, including opticians, through the use of technology.
It uses a system called Light_nest, which requires an app to read a unique serial number inserted in a QR code positioned in the tip of each pair of frames.
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