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Fabulous frames at 100% Optical

Eyewear companies, including Booth & Bruce, Safilo and Eyespace Eyewear, launched new collections at the trade show

Eyewear at 100% Optical

Eyewear exhibitors launched new collections and added styles to existing ranges at 100% Optical last month (12–14 January, ExCeL London).

Booth & Bruce launched five spectacles and six sunglasses, including ‘Florida,’ which company director, Peter Sunderland, described as an “ultra-feminine, lightweight, rainbow-tint frame.”

Mr Sunderland, who also designs the company’s frames, told OT that he moved the super cord from the bottom of the spectacles to the top corner and matched its colour to the frame “to give the impression that there is nothing there, but the line continues all the way around the frame.”

Head of north of Europe at Safilo, Frederic Laffort, highlighted the return of big logos on its Givenchy and Fendi frames. He also noted embellished styles, picking out Swarovski diamond detailing.

Eyespace Eyewear launched its NXT polarised Range Rover collection and a boutique collection of Aspinal of London sunglasses.

Product director at Eyespace, Emily Andrews, told OT that its Range Rover collection has used three materials – Italian Mazzucchelli acetate, beta titanium and pure Japanese titanium.

“It really is fabulous to have this ground-breaking product with a British brand but using the very best materials available from across the world,” Ms Andrews said.

Watch OT speak to more eyewear companies, such as TD Tom Davies, Neubau and Dunelm Optical, at 100% Optical below.