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Ronit Furst to launch frame collection with Prue Leith

The eyewear company will showcase the new collection at 100% Optical

Prue Leith

Luxury eyewear company Ronit Furst will launch an exclusive new collection in partnership with chef and entrepreneur Prue Leith during 100% Optical this weekend (12–14 January).

The collection, entitled Prue by Ronit Furst, will initially comprise of 12 designs in six colour ways and patterns per style.

The frames have been designed in collaboration with Ms Leith and aim to reflect Ronit Furst’s “classic eyewear design with playful colour-pop accents,” the company said.

Celebrating colour, the 72 frames feature bold tones of blue, red, green and purple, combined with tortoise shell patterns in classic and modern shapes.

While Ronit Furst is known for its hand-painted frames, this collection has been developed from existing hand-printed patterns in order to be able to offer it with an affordable price range. It used acetate frames in accurate colour tones to form a “sleeker cohesive collection,” the company explained.

Speaking about the collaboration, Ms Leith said: “I really believe beautiful, colourful glasses are a morale booster. I feel distinctly more confident wearing mine. I have, I confess, at least a dozen pairs and I pick one each morning like choosing a necklace or shoes.”

The Great British Bake Off judge added that she was inspired to develop the collection after being named Specsavers’ Spectacle Wearer of the Year in October last year. “Many people, men and women, have complimented me on my love of colour,” she added.

MAC and Pure Eyewear will wholesale the collection under a joint licensee agreement.