Marcolin partners with Victoria’s Secret
The eyewear group and lingerie company will collaborate on eyewear
The Marcolin Group and lingerie brands, Victoria’s Secret and Victoria’s Secret Pink, have partnered to launch a series eyewear collections.
The collections will be available at key points during the year both in-store and via social media as part of the company's new digital business model.
The first eyewear collection created through the partnership was unveiled in November last year by supermodels at a Victoria’s Secret fashion show.
The collection features modern shapes that are embellished with elegant stones and diamantes.
Aimed at university-aged women, styles include cats-eye shaped frames and feminine sporty designs that incorporate the company’s logo and iconic polka-dot pattern.
CEO Marcolin Group, Massimo Renon, said: “Marcolin Group has always had an innovative approach to the world of eyewear, and, once again, by forming an alliance with L Brands (Victoria’s Secret and Victoria’s Secret Pink), our group leads a vision that is up-to-date, contemporary, and keen to meet the needs of new consumers in a fast-moving and rapidly developing market.”
Victoria’s Secret boutiques will showcase the eyewear during the worldwide licensing agreement, which will be valid until the end of 2023.
Victoria’s Secret Brands’ Chairman and CEO, Les Wexner, said: “We’re thrilled to unveil our first-ever exclusive licensing partnership. This extension of the brand with Marcolin Group – a global leader in innovative, high-quality eyewear – speaks to the power of Victoria’s Secret and our commitment to delivering fashion for every moment.”