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Behind the brand

Conservatively different

The founder and creator of William Morris Eyewear, Robert Morris, predicts double bridge features and metal designs to be on trend in 2019

William Morris eyewear

Can you tell OT three interesting facts about the company?

  1. We have been established for over 20 years
  2. We are independently owned
  3. We sell to over 40 countries worldwide.

What makes your eyewear unique?

We are conservatively different, wearable and sellable.

What is the latest collection that you have released and why does it stand out from the crowd?

We have recently launched our Black Label made in Japan collection. The skill of Japanese craftspeople is vital due to the handmade nature of acetate frames and the attention to detail used when working with this material. Japanese acetate also has a longevity that is unrivalled. As always, we have received an excellent reaction to the collection globally.

I think it is important to stay ahead of the trends and to offer something different from our competitors

 

What are the company’s main ambitions for the next 12 months?

To continue growing and developing the UK market and key export markets.

What external factors is the company taking into account when planning for the future, and why?

Regarding export, we have opened an office in Munich should we need to serve our export markets from a European location.

Are there any new products in development that customers should be aware of?

We recently launched Moleskine eyewear in to the UK market and we will be launching ready readers into the range in January at 100% Optical.

What eyewear trends do you predict in 2019?

I think there will be more metal designs and double bridge features. I think it is important to stay ahead of trends and to offer something different from our competitors.

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