Cutler and Gross has signed a three-year licensing agreement for the design, production and worldwide distribution of Paul Smith spectacles and sunglasses.
The partnership aims to grow the designer’s position in the luxury eyewear market with a focus on distribution through premium opticians and eyewear stores.
Speaking about the agreement, fashion designer Paul Smith said: “I’ve always had enormous admiration for Cutler and Gross. Before we sadly lost him, Tony Gross was a personal friend of mine. The attention to detail and expertise that Tony practised is still absolutely central to the work the company are doing today. I’m delighted to be collaborating with Cutler and Gross and look forward to an exciting and creative future.”
Founding partner of Cutler and Gross, Graham Cutler added: “Cutler and Gross is often referred to as the authority in British Eyewear. What better way to celebrate our 50th anniversary than to join forces with the authority in British fashion.”
All frames will made by hand at Cutler and Gross’ factory in Northern Italy and fitted with lenses supplied by French sunlens manufacturer, Dalloz Creations.
The first collection will launch at Mido in Milan on 23–25 February and will then be available from Paul Smith and Cutler and Gross outlets, as well as a selection of premium opticians and stores globally.
The eyewear company said that styles feature a combination of metal and acetate frames in classic shapes and subtle design details that tie in with Paul Smith colours and tailoring.
The partnership follows on from the eyewear company and designer’s Paris Fashion Week collaboration that launched in June.