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Eyewear exhibitors line up launches for 100% Optical 2019

Booth & Bruce, William Morris London and Bird are among the companies that have shared plans for the event in January

23 Oct 2018 by Andrew McClean

100% Optical 2019 will feature 25% more frames on display than the 2018 show, according to the event organiser.

The trade show, which takes place on 12–14 January at ExCeL London, will see spectacles and sunglasses launched by eyewear companies, such as Dunelm Optical, Pure Optics and Booth & Bruce.

Dunelm Optical will showcase its Freya collection for the first time in the UK at 100% Optical, following its launch at Silmo last month.

The eyewear company will also be celebrating its 50th anniversary at the show with complimentary birthday treats and a chance to meet fashion designer Paul Costelloe on the stand on Sunday.

Pure Optics eyewear

Pure Optics Ltd will be exhibiting launches from Polaris, Staffan Preutz Design and MonkeyGlasses.

Polaris will launch its A11 bespoke collection of rimless eyewear, while Staffan Preutz Design will showcase its new bespoke rim collection (pictured above). Launches by MonkeyGlasses includes its 2019 Danish designs of environmentally friendly frames.

The spring/summer 2019 collection from Booth & Bruce will also be showcased, which includes five new spectacles and six new sunglasses. Styles in the spectacles collection feature geometric shapes with supra cord detail and sunglasses are inspired by ultra-feminine early 1980s styles.

Ana Hickman eyewear

Ana Hickman Eyewear by Go Eyewear will launch its spring/summer 2019 collection at 100% Optical 2019, including the DNA collection (pictured above) which features geometric-inspired duo-fashion sides.

Sustainable eyewear company Bird (pictured below) will showcase its frames that are made from natural materials, such as beech and bamboo alongside aluminium and cotton-based acetate. Each pair sold brings clean light to remote communities across Africa through the company’s partnership with SolarAid.

Bird eyewear

Lara D’ will showcase its Steel Line collection, which is a range of lightweight frames inspired by vintage fashion while using clean lines for a modern look. Two different colours are used on the inside and outside of the frame or between the upper and lower part of the front front.

Safarro will launch Firenze, which is inspired by geometric designs and the architecture of Florence. Colour options reflect the stone and metal materials used in the Italian city.

William Morris eyewear

William Morris London will introduce the Moleskin eyewear collection (pictured above) to the UK market, which includes thin and light spectacles and sunglasses. The range is described as “naturally elegant and innovative, as well as functional and extremely lightweight.”

Francis Klein Paris will showcase its fully customisable range, including the colour of the frame, the colour of the Swarovski strass and design of the embellishment. 


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