Safilo has launched Kids by Safilo, a new eyewear collection for children aged three to eight years old that takes a medical approach to eyewear.
The collection was designed in collaboration with the Italian Society of Paediatric Ophthalmology and is based on ophthalmologists’ recommendations to parents.
Frames are available in playful colour options and are made from bio-compatible, hypoallergenic and washable materials in order to ensure safety and durability for children.
Chief licensed brands and global product officer at Safilo, Vladimiro Baldin, said: “These frames address with special care the specific needs of children with innovation in design and construction. The frames are lightweight and stable, thanks to the presence of a lower bridge and to the special design of the sides with a horizontal bend.”
Mr Baldin added that the front of the frames covers the entire field of vision to ensure effective correction. Also, clip-on sun covers with polarised lenses provide 100% UV protection and glare-free vision.
Pictured is ‘SA0008.’
For further information, visit the Safilo website.
Mondottica has launched new spectacles from its Ted Baker Kids and Pepe Jeans Kids brands.
The Ted Baker Kids 2018 optical collection for boys and girls aged 12–16 years old and is inspired by the womens and menswear range.
Girls styles include ‘Alia,’ which is a cat’s eye shape available in bright pink, brown horn effect and tortoiseshell, with floral print acetate sides. Frames for boys include the sports-inspired ‘Marcel,’ which has a satin finish front and acetate sides in horn effect.
The Pepe Jeans Kids autumn and winter 2018 collection for six to 10 years olds features sporty styles, classic shapes and bright colours to provide a playful visual impact, Mondottica explained.
‘Caleb’ (pictured) is a panto-shaped frame with a wire rim and rubber nose pads to ensure comfort for the wearer. It is available in khaki and grey, black and grey, and black and ink blue colour options.
The cat’s eye shaped ‘Patsy’ features a traditional tortoiseshell front with contrasting peach sides and is also available in colour combinations of purple and grey, or powder pink and purple.
For further information, visit the Mondottica website.
International Eyewear has launched two new models – ‘Clarity’ and ‘Invisible’ – to its Eyestuff brand, which is aimed at adolescents to young adults.
Marketing manager at International Eyewear, Olivia Young, said: “The Eyestuff brand from International Eyewear is committed to protecting young eyes, with quality fit and comfort at the forefront of frame design.”
The Scandinavian-inspired ‘Clarity’ (pictured) model is described by the eyewear company as a modern, minimalistic frame that is available in eye size 51. It features crystal acetate with a laser etched dots pattern.
‘Invisible’ has a retro eye shape with a laser etched criss-cross pattern and visible sandblasted core wire in the crystal acetate frame. Colour options include crystal khaki or crystal clear.
For further information, visit the International Eyewear website.
Marcolin has launched the autumn and winter 2018-2019 collection of spectacles for adolescents from its Guess Eyewear brand.
The collection features “lightweight, easy-to-wear styles that play with lively, fun colour combinations for a modern, trendy style,” the eyewear company said.
Marcolin’s creative team told OT: “This young, dynamic collection is ready for today’s tween with a combination of colours, subtle brand detailing and youthful styling.”
Boys and girls’ styles are included in the range, as well as unisex style ‘GU9175,’ which is an injection-moulded rectangular shape that is available in several colour combinations.
Frames for girls, such as ‘GU9176,’ feature crystal effect hues in a rectangular acetate frame, while ‘GU9177’ (pictured) is a square shaped frame made from acetate and metal.
Styles for boys include the acetate, rectangular shaped ‘GU9179,’ and ‘GU9180,’ which is an acetate and metal frame that is available in shiny and satin colour finishes.
For further information, visit the Marcolin website.
Ogi Eyewear has added seven new frames to its Ogi Kids summer collection for children aged four to ten years old with optional sun clips also available.
The company said the frames are available in a variety of colours and are made from “the highest quality materials” to provide “sophisticated and contemporary looks.”
Styles such as ‘OK337’ feature jewel-toned acetate fronts in a rectangular shaped frame, with spring hinges.
The ‘OK338’ is a cat’s eye shape with translucent marbled fronts with opaque sides and ‘OK339’ is a round shape with keyhole bridge that features striped acetate details.
For further information, visit the Ogi Eyewear website.
Atlantic Optical has highlighted styles from its paediatric Jelly Beanz Eyewear collection.
The frames are designed for patients aged zero to three years old and have been developed in partnership with Moorfields Eye Hospital and Great Ormond Street Hospital (GOSH) to ensure that the models are paediatrician approved.
Director of Atlantic Optical, Jayne Smerald, said: “Jelly Beanz has evolved over the last 20 years. The research from various eye hospitals including Moorfields, GOSH and Cardiff School of Optometry gave us great insight and direction.”
All materials used are hypoallergenic to cater for sensitive skin and are available with soft adjustable eye pads or comfort bridges from an eye size 32 upwards, the eyewear company explained.
The styles also feature curled sides that can be shortened to provide a good fit and ensure the frames stay on the patient’s face.
For further information, visit the Atlantic Optical website.
Tomato Glasses will add the Kids D range to its collection of children’s frames this winter.
Based on the eyewear company’s Junior C range, the frames feature a deep rectangular front with new designs and colour options available along the sides.
UK managing director at Tomato Glasses, Sarah Gillingham, said: “Tomato Glasses are always continuing to adapt and add to their designs. This year, along with hearts, bears and dog designs, we have introduced a new dinosaur frame at the request of our customers who often describe their children as being ‘mad on dinosaurs’.”
Frames are made from TR90 material and the smallest size available in the Kids D range is 38 for patients in their first year.
Styles can be adjusted to fit, with multiple combinations and positions possible for nose pads and sides, as well as an optional headband that can be fitted to the tips.
For further information, visit the Tomato Glasses website.