30 July 2018
World leading designer eyewear manufacturer and distributor De Rigo has launched its Fila Autumn/Winter 2018 eyewear collection; featuring a range of diverse frames that are representative of the worldwide-known designer sports brand.
The collection showcases rubber detailing on the sides, strong colour contrasts and a play on the lightness of the frames.Aimed at an audience of 18 —35 year olds, the company said that the collection is: “Dynamic, functional and stylish, representing the active living and streetwear look of the brand. Fila is defined by its fashionable collections that are performance-focused, heritage-made and reflect a streetwear lifestyle, all equally characterised by style, comfort and durability.”
The company, which was founded by the Fila brothers in 1911, in Biella, Italy started with the brothers creating quality textiles for local townspeople.
The brand’s heritage has grown and today it is worn by celebrities such as Rihanna, and A$AP ROCKY.
Commenting on the brand’s legacy, a spokesperson from De Rigo said: “We are proud to say that Fila brothers’ vision lives on within the collaboration between De Rigo & Fila Eyewear.
“The brand’s legacy of style earns it admiration to this day; a message that De Rigo UK is extremely proud to be a part of. Fila combines the practical with effortless style and fast fashion, whilst radiating the sophistication of Italian craftsmanship and allowing maximum flexibility and performance.”
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