OT focuses on…men’s and women’s frames
From a modern take of a retro look to American styles with a British twist, OT takes a look at the latest frames for men and women
24 July 2018
Atlantic Optical has launched eight new unisex frames from the Ernest Hemingway collection.
The range includes a mix of matt metal and crystal acetate styles, such as ‘EH4810’ (pictured in satin black nickel), that are available in a variety of vibrant colours and neutral tones from eye size 47.
Director of the eyewear company, Jayne Smerald, said: “The new releases all showcase a wide variety of shapes and styles and offer a throwback to 1980s and 1990s styling, with chunky aviator styles to create a striking look.”
Ms Smerald added: “Ernest Hemingway is a versatile collection for any optician, as the frames are popular with such a large patient demographic, from teenagers through to adults.”
Charmant has launched new optical styles for women that combine geometric shapes and fresh colours.
The eyewear company said that the range includes “slender metal designs in contemporary hues, and elegant style statements in all-over Havana, soft gradients or colour interplays.”
Slender styles include the ‘EL13442’ polyester frame, which is available in brown (pictured), purple or grey, and the metal ‘EL13450’ frame, which is available in black, brown or pink.
‘EL13449’ is an acetate frame with monochrome front and marble-style arms, available in black, blue and rose and brown colour options.
Eyespace has launched six new styles for women as part of its Cocoa Mint metal capsule collection.
Marketing manager at the eyewear company, Nicky Clement, said that the range offers a “highly stylised” look inspired by 1970s trends.
“This summer we are seeing a cultural sweep of Studio 54 nostalgia – a true return to the American glory days – which is reinvigorating the retro trend. The parallels with disco era fashion can clearly be seen in these pieces, with the new styles coming through being given our own thoroughly modern British twist,” Ms Clement shared.
The ‘CM9939’ style has tortoiseshell acetate arms that contrast against the rest of the stainless steel frame. ‘CM9440’ has an aviator shape, while ‘CM9077’ (pictured) has a round eye shape in a rose gold colour option that is inspired by the millennial pink colour trend.
Comfort and cosiness
Louis Stone has launched a new collection for men and women inspired by the Scandinavian concept, hygge.
Frames in the collection are designed to evoke the comfort and cosiness of hygge lifestyle, which the eyewear company said is combined with its premium quality.
Head of marketing and communications at Louis Stone, Clare Gaba, explained: “Channeling the feeling of contentment you get when you’re tucked up in bed reading, strolling across tumbling hills, or sipping a hot cup of cocoa, the Hygge collection oozes Scandinavian sophistication with a perfect fit.”
Styles include ‘Hygge 20’ (pictured), which is a masculine frame with stainless steel and acetate tips and available in colour options, such as steel eyed. ‘Hygge 120’ is a delicate frame with stainless steel and acetate arms, available in colour options, such as mocha glacier.
International Eyewear’s Eschenbach brand has launched six men’s frames as part of its Tour 2 additions to its TitanFlex collection.
The German eyewear brand’s metal frames are “smarter, tougher and lighter models” providing a technical look with skull grip arms.
Frames have been made using TitanFlex’s performance design technology, which includes a flat memory bridge and textured arm tips, to ensure wearer comfort.
Models such as ‘820784’ and ‘820782’ (pictured) offer a sporty aesthetic and are available in black, blue or grey and gun colours.
By contrast, styles including ‘820780’ and ‘820778’ have a more contemporary look with a simple design and a variety of colour options.
Marketing manager at International Eyewear, Olivia Young, said: “Titanflex is at the forefront of memory metal technology with optical frames composed of an exclusive titanium metal alloy, which is 10 times more flexible than standard metal and around one third lighter than conventional materials.
“Titanflex is the market leader for contemporary, hi-tech eyewear. Driven by style and technology models offer amazing comfort as well as distinctive design."
Wolf Eyewear has added a new style made from curved acetate to its collection of women’s sunglasses.
‘Sun036’ is available in three colour options – green mottle, blue and Havana (pictured) – and is described by the independent eyewear company as “the perfect accessory for the beach-goer this summer.”
The category three sunglasses are fitted with revo-mirrored polarised lenses that ensure the wearer’s eyes are protected from harmful visible and UV light, Wolf Eyewear explained.
Silhouette has launched the TMA Icon Accent Rings collection, a range of fashion-led spectacles for men and women that combines the company’s rimless style with a more conventional full rim design.
Frames are available in six lens shapes, including the 1950s-inspired cat’s eye, which has been included in response to 2018 trends.
Brand manager at Silhouette, Nora Farkas, said: “We looked to SS18 catwalk trends for inspiration on this collection, to ensure the frames feel contemporary and modern whilst retaining TMA’s high-end design and quality materials.”
The range offers a total of six accent ring colour options, which are available in a glossy or matt surface finish, and six arm colours, including salmon, violet and forest green.
The eyewear company explained that the collection provides a bespoke offering to customers, with over 200 style variations possible.
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