18 May 2018
Transitions Optical has developed four videos aimed at young glasses wearers as part of its new consumer campaign.
The Light under control campaign showcases Transitions Optical’s new brand identity and is inspired by the idea that “light is at the beginning of everything,” according to the lens company.
A multi-channel approach is being taken by Transitions Optical for the campaign, including out-of-home activity, digital and in cinemas.
Point-of-sale and digital assets will also be made available to eye care practitioners in order to support recommendations to a wider audience of glasses wearers.
Designed to create recognition as a lifestyle brand, the videos explore how people have found the ideal eyewear solution for their daily life.
One video explores the lifestyle of Yoon, an artist living in New York who does not want to compromise style for convenience. Watch it below.
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