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Desert inspired style

Parisian eyewear brand launches summer collection and a social media campaign

Izipizi Eyewear

Izipizi has highlighted the launch of its summer glasses and sunglasses range, which includes designer frames for men, women and children.

All styles combine optimum protection, comfort and luxury style, and are also available for presbyopic patients, according to the company.

The new launch includes the Rock Garden limited edition line, which features a range of spectacles and sunglasses inspired by desert gardens to “embrace the concept of spontaneity and pay homage to natural mineral beauty.”

Designed to follow a modern and sleek minimalist aesthetic, the frames are available in four rock inspired colours including grey marble, rose granite, slate blue and white clay.

Izipizi social media campaign

For those who like to be active in the summer the ‘Sun Glacier’ model in the sun range is designed specifically for winter sports enthusiasts and provides category 4, 100% UV protection from the sun. The ‘Sun Nautic’ model has polarised lenses, which are ideal for water sports.

The children’s sun collection is adapted directly from the adult sun collection and is designed for boys and girls aged three to 10 years. The styles are available in a range of bright colours and are fitted with category 3, 100% UV protection lenses.

The company has also launched a social media campaign and is encouraging people to share an image of their sunglasses on social media with the hashtags: #putasmileonyourface or #Izipizi. 

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