Essilor's Innovation Roadshow will start later this month, visiting 24 towns and cities across the UK.
Starting on 13 April in Birmingham, the event is designed for independent practices that want to differentiate.
Speaking about the roadshow, commercial director at Essilor, Randeep Gill, said: "We want to share the power of optical innovation across the UK."
"The roadshow is an ideal way of doing this. It helps us drive our mission of improving lives by improving sight by supporting wellbeing and quality of life," he added.
Attendees will get the chance to find out more about Essilor new Crizal UV coating, which launches in May, as well as learning about how a digital approach can increase footfall and conversion.
The roadshow will visit locations including Chester Racecourse on 25 April, the Moller Centre in Cambridge on 2 May, Dovecot Studios in Edinburgh on 3 May and the National Space Centre in Leicester on 16 May.
For more information, visit the Essilor website.