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The latest eyewear collections will launch at Mido 2018 in Milan this weekend

23 Feb 2018 by Andrew McClean

Mido 2018 will welcome multi-national companies exhibiting frames and lenses, as well as innovative small and medium sized companies this weekend (24-26 February) in Milan.

Areas of the show include the design lab, fashion district and Mido tech, as well as the lab academy and Otticlub.

In the lab academy, designers and start-ups will be showcasing new products and communication projects.

Otticlub is the show's education area for seminars, workshops and presentations on vision and the optical sector. Sessions include Eyesight and road safety, Optics market dynamic in Europe and impact on retailers & manufacturers' performance, and Shifting global eyewear distribution.

For the 2018 show, president of Mido, Giovanni Vitaloni, said: "We have emphasised our efforts in the More! pavilion, pavilion number 6, which this year will exhibit a new Mido tack area, which is at the base of our industry, with components, raw materials and much more."

Mido 2018 will also hold its first eye health awareness day on Sunday in an attempt to increase coordination and exchange information among key industry players. The organisers hope that it will be the first step of an international awareness campaign.

Eyewear exhibitors include the Hong Kong-based company, Okia, who will host its See the future of eyewear summit with global trend forecasting agency, WGSN.

Okia will host workshops that will take a look at the top trends and innovations with director for Asia Pacific at WGSN, Helen Sac.

Beta Optik will be launching its Wizard Lens photochromic lenses, which reacts to sunlight and provides resistance to heat and UV protection.

Made in Cadore (MIC) will showcase its new eyewear range, which includes eight spectacles and four sunglasses for men and women aged over 30.

The Elementary Collection by Komono will be on display, showcasing new colourways for its lightweight frames.

Hoffmann Natural Eyewear will be celebrating 40 years with the launch of an exclusive anniversary collection. Six frames from various eras of the brand have been re-interpreted using original designs.


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