01 February 2018
Silhouette launched the Alpha Concept and Sun18 collections at 100% Optical – two new ranges of optical frames and sunglasses.
Men’s and women’s frames from the Alpha Concept have a smoother, sharper shape, which embodies a modern architectural design, the eyewear company highlighted.
A new nose bridge, metallic sides, as well as brass and rose metal surfaces have been introduced by Silhouette with the Alpha Concept.
Silhouette said that its new Sun18 collection represents the brand’s "flair for colour, flawless design and beautiful craftsmanship."
The range has introduced three new colour combinations; ‘brass safari’ has an earthy selection of brown, green and caramel hues; while ‘sunset beach’ offers burnt orange, salmon and shades of purple; lastly, ‘fresh nature’ features blue, emerald green and turquoise.
Head of marketing at Silhouette, Karen Parsons, told OT: "100% Optical has become a very important event for Silhouette as it provides us with a fantastic opportunity to meet with our customers and showcase the latest and best collections from Silhouette, Neubau and Adidas Sport eyewear."
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