Eyewear accounts for 63% of exhibitors at 100% Optical, with the latest shapes, colours and styles being showcased by trendsetting eyewear companies.
The show returns for its fifth year at ExCeL London on January 27–29, and Brando Eyewear and Booth & Bruce will be among the exhibitors.
Brando will focus on its Alyson McGee collection, which will be showcased in the UK for the first time.
Global commercial director at Brando, Julian Clarke, told OT that the range of frames is “a very sophisticated collection that draws on Alyson McGee’s desire for architectural design.”
Company director at Booth & Bruce, Peter Sunderland, explained to OT that eight new optical frames and six new sunglasses will be launched at 100% Optical.
“We’re heading much more towards the metals, slim-lined and very minimal looking frames. But we’re trying to combine that with our history of acetate frames as well.”