Zoobug London has announced that its spring/summer 2018 collection of sunglasses will celebrate London’s landmarks and neighbourhoods of the capital.
To coincide with the announcement, the children’s eyewear company has shared the first of three photoshoots, which is called the Camden Rockabillies, director of Zoobug London, Dr Julie Diem Le, told OT.
“For this we picked out our new narrow metal styles with mirrored lenses and several 1950s and 1960s inspired shapes – including an aviator and a cat’s eye – that fit so well with the Camden backdrop," Dr Diem Le said.
Photoshoots are planned for Primrose Hill and Regent’s Park in spring, with children’s fashion photographer, Lesley Edith.
Dr Diem Le explained to OT: “I believe this is the best way to showcase our trendsetting original styling, while continuing to spread the message about the important of kids’ UV protection and the need to wear comfortable, properly fitting protective sunglasses.”
The frames, which are available in three sizes – nought–three, four–nine, and five–12 – feature small lenses, with UV protection.
Zoobug said that it has translated lightweight, narrow metal adult eyewear trends into its range for girls and boys.
This includes ‘The Oval,’ which is available in colours such as pink polarised ice blue mirrored lenses (pictured) and white with polarised purple blue mirrored lenses.
The company also highlighted ‘The Metal Pilot,’ which has a double bridge feature and narrow metal arms. The frame is available in a choice of colours that includes polarised pink mirror lenses, and blue with polarised yellow gold mirrored lenses.
Acetate styles include ‘The Ava’ for 4–9-year-olds, and ‘The Cat’s eye’ for 5–12 year olds. The company said that the styles add “iconic shapes and retro colour combos” to the collection.
Further launches will be added to the spring/summer 2018 collection next year.