The Colours consumer

Transitions recruits blogger duo to promote its Style Colours lenses collection

30 Oct 2017 by Emily McCormick

Transitions Optical has partnered with two bloggers to help it introduce its new Style Colours lenses collection to the younger consumer.

Launched earlier this year, the Style Colours lens range is an extension of Transitions’ popular Signature collection and sees the lenses introduced in four new colours – Amber, Emerald, Amethyst and Sapphire.

Optometrist and lifestyle blogger, Lizzy Yeowart, and parenting blogger, Anna Whitehouse, both received a pair of Style Colours lenses of their choosing and were able to pair them with their favourite frames.

Parenting blogger, Ms Whitehouse, of Mother Pukka, spoke of how the lens technology allowed her to be the “ultimate multitasker.”

“It’s simple – when inside they’re your glasses that help you see better, and outside the lenses magically transform into sunglasses, so you can see and beat the glare.”

After testing the new lenses, Ms Yeowart, of What Lizzy Loves, said: “In my opinion, they are an excellent way of protecting the eyes from harmful UV rays, blue light and glare in all light conditions.”

“What better way of incorporating a new trend while knowing it has a significant benefit to the wearer. I highly, highly recommend them.”

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