Charmant signs agreement with Strellson eyewear

Charmant will handle production and distribution for the men’s fashion brand

06 Sep 2017 by Andrew McClean

Charmant Group and Strellson eyewear have announced that a new partnership has been reached.

A license agreement for the production and distribution of Strellson’s optical frames and sunglasses from spring/summer 2018 was signed by the two companies.

Managing director of Strellson, Thorsten Link, explained: “We were specifically looking for a partner who shares the same values and who has a strong international network in order to join us in our international expansion process.”

“With Charmant, we are teaming up with a highly experienced eyewear company that shares our uncompromising commitment to quality, the fashion world and also has a strong international presence,” Mr Link added.

The first mutual collection will be presented at Opti, which takes place in Munich from 12–14 January.

President and chief executive officer of Charmant Group, Masao Miyachi, added: “Our companies share the same core values and are passionate in creating great products with attention to detail and uncompromising quality. Strellson, the prestigious men’s brand, is the perfect addition to our state-of-the-art range of eyewear products.”


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