The OK Frame Company has introduced 92 new styles to its budget collection of frames, as well as an updated logo.
The brand’s new releases have undergone a design overhaul, with new patterns and colour combinations as well as matte and rubber touch finishes.
The OK 2224, which is available in tortoiseshell and crystal or tortoiseshell and blue (pictured) was highlighted by the OK Frame Company.
A new logo has also been revealed to reflect the company’s aim to offer customers the chance to take pride in their eyewear, regardless of their budget.
“After many years, we decided it was time to refocus the collection to ensure it really provided a complete budget solution for practices,” product development manager, Rosemary Morton, explained.
Eye sizes range from 41–59 to offer eyewear suitable for all ages with the brand placing a particular focus on its children and young adults range.
Ms Morton highlighted that OK Frame Company’s children’s frames, such as OK 2202, “take into careful consideration the lug and bridge positioning, as well as eye shape and adjustability to provide as much help as we can for children’s eye health.”
New designs for the teen and young adult market have been created in response to under-representation in the budget sector.
“Not only has the youth audience increased, but the average glasses wearer is getting more adventurous in their eyewear choices,” Ms Morton added.