Brando to relaunch Phillipe Chevallier collection at Silmo 2017

Phillipe Chevallier has shared sketches, prototypes and photography with Brando

29 Aug 2017 by Andrew McClean

Brando Eyewear will relaunch the Phillipe Chevallier eyewear brand at Silmo 2017 in October (6–9) with a new collection.

Phillipe Chevalier has shared his archive of original designs, sketches, prototypes and photography with the Brando team ahead of the collection’s revival.

The new range will join Brando’s existing portfolio of eyewear and accessories.

Brando founder and CEO, Michael Jardine, explained that he acquired the trademark for Phillipe Chevallier several years ago.

“We have worked alongside Phillipe to capture the joie de vivre of the original brand in the forthcoming collections. Reimagining such significant designs has been an incredible journey, and we are looking forward to sharing the results with the eyewear community at Silmo and beyond,” Mr Jardine added.

Phillipe Chevallier launched his eponymous brand of women’s acetate sunglasses in 1968, which have been photographed by Guy Bourdain and collected by Elton John.

The vintage frames now sell at auction for up to £38,500 ($50,000).

Image credit: C.H. Hermet


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