Dunelm Optical launches new childrens frames

The new frames expand on the company’s existing offering

15 Aug 2017 by Andrew McClean

Dunelm Back to School framesDunelm Optical has added new models to its collection of children’s frames in preparation for the back to school rush.

The eyewear company has added ‘Bora’ to its Whiz Kids collection, a metal frame with acetate tip available in lilac with a sky-blue tip, brown with a lilac tip, or black with a pink tip.

Dunelm has also launched ‘Chief’ to the collection, which the company described as a “chunky retro shaped frame with double pin detail.” The frame is available in matt blue, matt brown and matt black.

The OMG! Eyewear range for teenagers and young adults has also been expanded to include 6037. It is tri-laminate with a wood effect texture. The frame is available in brown, navy and black with stripe detail.

Dunelm Optical CEO, Peter Beaumont, said: “Confident in making eyewear choices and proud to be wearing glasses, young people have strong opinions and expectations from eyewear choice and design. It is imperative that we continue to provide a variety of designs, styles and colours to keep up with this ever changing and fast-paced market.”


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