Scandinavian eyewear brand KLiiK denmark has launched a new campaign for its range of frames, including a website redesign, a new look-book and in-store merchandising materials.
Describing the collection as featuring “rich, saturated colouring, laser cut detailing and mixing of patterns and materials,” the company added: “These are some of the design elements that are integral to the KLiiK denmark collection.”
The range, which is produced by WestGroupe, includes frames for both men and women, and focuses on “smaller eye sizes and is a go-to collection for the smaller fit, small PD consumer with a strong sense of style,” the company said.
The frame model 'K-581' from the spring 2017 collection is a unisex frame with a rounded square shape, offset by a small keyhole bridge, the company said the frame has “a modern vintage appeal.” The frame is available in crystal – a popular acetate color trend for eyewear in 2017 – as well as matte black and tortoise.
“We are thrilled with the new campaign and visuals,” WestGroupe’s vice president of product development, Beverly Suliteanu, told OT. “This campaign perfectly projects the beauty and simplicity of the KLiiK denmark collection and captures the essence of the KLiiK consumer.”
KLiiK denmark is available in the UK through Ridgway Optical Supplies Ltd.
Image credit: WestGroupe