Charmant UK to launch new entry level titanium eyewear collection

Blue Label frames specifically designed for more complex prescriptions and progressive lenses

Blue Label by Charmant Frames

Charmant UK is launching a new collection of titanium eyewear into the UK market in May. The new range is aimed at practices that wish to offer patients a high quality, entry-level titanium eyewear collection.

Drawing on the company’s expertise in the production of titanium eyewear, the new collection is named Blue Label by Charmant and consists of eight styles.

There are four men's ophthalmic frames and four women's, with each design available in four popular colours.

The collection presents a more conservatively styled range of eyewear, which utilises classical shapes, specifically designed to accept more complex prescriptions and progressive lenses, according to the company.

The new range has been created with the wearer's comfort in mind and offers a lightweight and strong titanium frame with spring hinges as standard. The Blue Label Collection has been designed to suit a variety of facial shapes.

Coupled with a competitive price point, the eyewear enables practices to offer a comprehensive choice to their customers without having to commit to a major investment, according to the company.

Charmant UK general manager, Louise Brunton, said: “Market leaders tell us we are heading towards uncertain times and many patients, especially the elderly and those on limited budgets, will be looking for more value in their eyewear.

“Older patients often require more complex prescriptions and traditionally this has been problematic where value collections are concerned, however Blue Label by Charmant is specifically designed to address these issues.”

“The new brand offers a beautifully constructed, value for money collection that is created by a trusted and experienced manufacturer that has many years of experience in the creation of titanium eyewear,” Ms Brunton concluded.

For more information, visit the company’s website.