Fresh frames for spring

Three from Davidoff set to make a splash

31 Mar 2017 by Robina Moss

Menrad Optics has launched the new Davidoff Eyewear Collection for spring and summer, with restrained elegance and subtly adapted trends providing the inspiration.

There are three new ophthalmic styles for men in the 2017 range, with each frame offered in three colours.

Frame ‘91066’ is a modern interpretation of retro style and is made in a combination of acetate, with distinctive highlights of stainless steel. It is available in light brown havana, grey brown and matt black.

Described by the brand as the ‘golden eye’ frame, style ‘92026’ has a classic deep shape with a golden rivet decoration and logo branding on the sides. It is offered in anthracite grey, black beige and dark brown tortoise.

The new frame ‘92027’ is highlighted by the brand as a perfect office style, or ideal for a business meeting. The modern men ́s frame is made from a combination of matt and structured acetate, with thin sides in silver. It is available in dark blue and orange, brown and anthracite.

Menrad Optics managing director, Chris Beal, told OT: “We are delighted to announce the latest eyewear launches under the iconic Davidoff brand. The frames reflect the brand’s passion for style and enjoying life.”

Mr Beal added: “Using only premium quality materials, the products incorporate the latest trends in a subtle statement of understated elegance.”

He explained: “We have combined materials and incorporated trends – from retro to modern – to create a stunning collection with sophisticated branding that can be worn at all times.

“They are frames that say class, style and appreciation of the finer things in life, without having to shout about it,” he concluded.

For more information, visit the company’s website.

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