International Eyewear has launched four new ophthalmic frames in its Eyestuff collection for teenagers. The range offers simplistic design, ‘no fuss, no frills styles based around clever combinations of colours and materials,’ according to the company.
The Eyestuff collection has had a recent rebrand. International Eyewear has collaborated with up and coming artist David Shillinglaw, using his striking artwork within the new logo design.
The collaboration, varied eye sizes and simplistic designs make the Eyestuff collection suitable for an expanded audience, according to the company.
A statement style in the new launches is ‘Eyestuff Muse,’ a girl’s acetate model. The metal inlays on the sides and a rounded retro eye shape give the frame a vintage aesthetic. A new tip design features the brand’s eye symbol. The frame is available in understated tortoiseshell (C1) or dark pink (C2).
Another new girl’s style is ‘Eyestuff Particle,’ a bi-laminate acetate model that features a laser-etched repeated circular pattern on the sides and the brand eye symbol. The deep 51 eye size is suitable for a young and stylish clientele, according to International Eyewear. The frame is offered in the colours ‘C1 petrol’ and ‘C2’ tortoiseshell and purple.
For boys is ‘Eyestuff Gravity,’ a full rim acetate model available in matt brown or black. The deep 54 eye size and angular eye shape is suitable for an older client group. The simplistic model showcases a new tip design, featuring the brand eye symbol and has added texture, with a matt effect finish.
‘Eyestuff Jargon’ is a full rim acetate model with a deep 52 eye size, making it suitable for older boys. The frame features the new tip design and is available in a masculine colour palette of black with a vibrant green interior colour (C1) or navy, with light grey inner sides and eye rim (C2).
For more information, visit the company’s website.