Zoobug London has launched six new rubber styles in its core Rubber Flex Active ophthalmic collection.
The distinctive hi-tech rubber material was a new launch into the Zoobug collections last year and combines a comfortable fitting with wearability for children ‘who are always on the go,’ according to the company.
Features unique to the Zoobug rubber frames include innovative flex hinges and versatile earlocks which make it possible to adjust end tips to sit correctly behind the child’s ear.
The frames have a one-piece construction and are free from metal parts. The rubber material has been carefully tested to ensure it keeps its form and sufficient stiffness so that the lenses do not come out when handled by a child.
The soft finish of the material is hypoallergenic and children tend to be attracted to it immediately when trying on their new spectacles, Zoobug highlights.
The company is known for its colour choices and has added bright tonal options to the new frames, including primary reds, blues and greens, as well as fuchsia and lilac, seen in frames ‘ZB1022’ and ‘ZB1023.’
For the older age group, a new classic black choice has been added in frame ‘ZB1024.’
Zoobug founder and director, Dr Julie Diem Le, said: "As well as focusing on a great fit in a very high-grade rubber material with unique features, our rubber Flex Active range is for children who love fashion and want a frame that perfectly coordinates with their look."
“Rather than hiding behind their specs, the child can feel confident and self-assured,” Dr Diem Le explained.
Each new style is available in four colours and comes with a detachable headband with an earlock to prevent the frame from slipping forward. The age range is 0–6 years, in sizes 41-45 mm.
For more information, visit the company’s website.