Kylie eyewear 'success'

Specsavers labelled the launch of its eyewear collection from pop singer Kylie Minogue “hugely successful”

28 Feb 2017 by Emily McCormick

The first eyewear collection to be designed by global pop singer Kylie Minogue has been “hugely successful” since its Valentine’s Day launch earlier this month.  

Introduced at Specsavers stores across the UK and Ireland, the multiple sold more than 7000 Kylie frames in the first week, Specsavers confirmed. The collection contains 25 spectacles and five sunglasses, each featuring a gold Kylie ‘K’ tag on the side. The range is split into three categories, including ‘Subtle bling,’ ‘Reinvented vintage’ and ‘Modern classics.’

Director of product development at Specsavers, Kerry Pullin, said: “Kylie’s frames have flown out of our stores and we’re delighted that sales have exceeded expectation levels. The feedback has been phenomenal as the styles are very wearable and customers love wearing the Kylie brand.”

Ahead of the official launch, in December Specsavers hosted a press preview in London's Claridges Hotel. The event included a fashion show hosted by TV presenter Emma Willis and featured a live question-and-answer session with Ms Minogue. 

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