100% Optical entertains with vibrant Catwalk Show

Crowds gather to see the latest eyewear trends modelled during 100% Optical’s popular fashion shows

100% Optical catwalk show

One of the main attractions at 100% Optical were the popular catwalk shows, hosted in the Fashion Hub during the London tradeshow (4–6 February).

A number of models entertained delegates while showcasing a variety of spectacles and sunglasses, featuring new colours, shapes and materials, from eyewear companies including William Morris, The Eyewear Company, Mondottica and Henry Beaumont.

Spectators gathered in the Fashion Hub to watch the four catwalk shows, which took place on the three days at 100% Optical.

With the models wearing stylish outfits from fashion retailer, Next, and showcasing alternate frame designs at each show, it was a good way for exhibitors to unveil their latest products to practitioners.

100% Optical

One of 100% Optical’s key strengths in recent years has been the increasing number of frame companies exhibiting at the show, which now include many international brands and products that have never been seen in the UK before.

100% Optical show director, Nathan Garnett, explained: "This is just one of the many elements that make 100% Optical special.”

“The show has matured and grown because of the interaction between the organisers and the exhibitors who have defined what they want at the show,” he added.