Essilor Sun Solution teams up with design students

School challenged to create a concept frame and new marketing campaign based on E-Sun Kolor Up lenses and technology

29 Dec 2016 by Robina Moss

Essilor Sun Solution, the Essilor Group division dedicated to sun plano lenses, is now collaborating with the Italian design school, the Istituto Europeo di Design (IED), in Turin.

The aim of the partnership is to finance a study on the development of a concept frame by IED students, as well as a communication campaign and marketing tools based on E-Sun Kolor Up, a brand and technology of sun lenses developed by the Essilor Sun Solution division.

The project’s first phase will involve students in their final year of studies on the jewelry and accessories design course, which includes eyewear design. During the second phase, the three best concept frames will become the subject of specific projects by students in graphic design and advertising communication.

E-Sun Kolor Up lens technology was developed in cooperation with the Essilor Group research and development teams.

Compared to traditional sun lenses that are “designed to reduce light intensity, glare and to protect the eyes, E-Sun Kolor Up lenses selectively modulate the light reaching the retina and the wavelengths of the primary colours received by the photoreceptors in the eyes,” Essilor says.

“The result is more brightness and enhanced definition of colours, in addition to providing protection against the sun,” the company adds.

Based on the brand’s concept of better and brighter vision, Essilor Sun Solution has asked the IED students to translate the lens concept into a frame, a communication campaign and point-of-sale materials.

Essilor Sun Solution division vice president of marketing, Christopher Mayet, said: "With this new collaboration, Essilor Sun Solution wants to explore new possibilities and show how a strong concept on sun lenses can be the source of inspiration for sunglasses."

The results of the project will be unveiled in September 2017.

For more information, visit the division’s website.


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