The company has highlighted that hand-drawn floral prints are what Joules has become known for and they feature prominently on the ‘Jess JO3029’ style.
According to the company, the new frame has been “expertly crafted from acetate in rectangular form and, with its slim profile, ‘Jess’ sees floral prints wrapping around the outside of the temples, with a solid hue used for the front silhouette.”
Joules founder and chief brand officer, Tom Joule, said: “Our print team work tirelessly to come up with unique patterns and designs that we know our customers both old and new will love.
“We are delighted that they’ve been splashed over a new collection of sunglasses and optical frames. I know that, along with the little details we’ve added to these collections, they’re sure to stand out from the crowd this season.”
Joules recently held a press preview in London (17 November) of its spring and summer 2017 clothing collections for men, women and children. The event was attended by OT and featured a small preview selection of Joules sunglasses for 2017.
The new sunglasses are designed to complement the colour highlights and patterns of the brand’s clothing collections.
For more information on the eyewear, visit Mondottica’s website.