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'Famous' five for children reinvented for 2017

New Zoobug sunglasses include modified versions of the company’s statement designs

Zoobug sunglasses advertising campaign

Zoobug has launched five new designs in its spring/summer 2017 sunglasses collection for children.

New arrivals in the Zoobug London range include modified statement sunglasses that have been derived from the company’s classic shapes.

Featuring strong modern colour accents, the sunglasses have been created especially for children, the company highlights, with careful attention to comfort and UV protection. Each sunglasses style comes with optional plug-in silicone pads to prevent slippage.

The five new refined designs – ‘Daisy,’ ‘Round,’ ‘Pilot,’ ‘Catseye’ and ‘Clubmaster’ – feature translucent pastels and multicoloured designs, which are sometimes patterned, inside or out, and discreetly textured.

The ‘Catseye’ frame is offered in streaky pink, a black-and-white pattern and blue transparent, as well as solid red, black and white. The style is fitted with FlexUno OBE hinges, which are renowned for being strong and durable.

Zoobug Sunglasses are available in two sizes. The 0–3 year size features a baby silicone saddle bridge and curled sides for a specialist fit.

The larger sized frames for children aged 4–12 years have optional nose pads and straight sides, which offer adaptability for all face shapes, including for flatter, wider bridges, the company highlights.

Zoobug founder, Dr Julie Diem Le, told OT: "Zoobug is delighted to launch five new sunglass styles for 2017. Our award-winning products in 2016 have set a precedent in the children's sunglasses segment for their attention to fit, as well as offering high-quality UV protection and comfort.

"We continue in that vein with all our styles produced in two sizes. Features include our supporting silicone saddle for the youngest wearers, a unique Zoobug design, and our surgical-grade silicone curl tips."

Dr Diem Le added: "We have also had some fun with new blue- and gold-mirrored polarised lenses in this collection, and these have already had an extremely exciting reception in the children’s fashion retail sector where we are growing our presence year-on-year."

For more information, visit the Zoobug website.