Displaying fashion sense

Eyespace introduces new merchandising unit for Basebox frames

21 Oct 2016 by Robina Moss

Eyespace has introduced a new merchandising unit for opticians, which is available with purchases of its Basebox ophthalmic frames. 

The unit has been introduced to support the expansion of the company’s fashionable Basebox collection.

Basebox comprises over 30 styles with a contemporary edge for men and women. The latest releases draw strongly on the British retro fashion revival. 

Premium and innovative materials used in the frames, such as high definition, super-thin and ombre acetates, stainless steel and crystals are said to bring “a fashion-focused solution to the practice portfolio.” 

Completing a selection of existing merchandising tools that draw on the urban edge of the Basebox brand, the new display unit offers in-practice sales support.

Eyespace marketing manager, Nicky Clement, told OT: “As a range that represents the pinnacle of British fashion eyewear, designing our new Basebox stand has been a highly creative and inspiring process. 

“The innovative layout and choice of materials provides an original merchandising solution for practitioners.” 

Ms Clement added: “Basebox provides new directions in eyewear, and in line with this our cutting edge point-of-sale and imagery provide a refreshing twist on the urban styling that naturally attracts fashion-conscious consumers today. 

“This new stand completes the Basebox brand in the practice environment and will unquestionably draw attention for all the right reasons.” 

For more information, visit the company’s website or call 0152 787 0550.