Silhouette launches new campaign imagery

Merchandising guide and video designed to help practices with their marketing

19 Oct 2016 by Robina Moss

Silhouette has launched a new campaign for autumn/winter featuring key eyewear collections including its ‘TMA’ styles and ‘Sun 17.’

The new campaign offers practices a fresh range of images to be used as point-of-sale and window display materials.

Silhouette has produced a ‘visual merchandising’ guide for 2017 with the aim of helping practices to make the most of their display space. A social media package is also available for opticians to help them maximise the campaign.

Practitioners also have the opportunity to use a ‘guide to wearing rimless’ video on their website, which has been created to help to sell Silhouette’s rimless concept and vision.

Silhouette UK’s marketing director, Karen Parsons, told OT: “Our new brand campaign showcases Silhouette’s sleek, fresh design credentials and a modern approach to rimless and full-rim frames. We look forward to sharing it with our customers.”

For more information, visit the Silhouette website.


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