Silhouette has launched a new campaign for autumn/winter featuring key eyewear collections including its ‘TMA’ styles and ‘Sun 17.’
The new campaign offers practices a fresh range of images to be used as point-of-sale and window display materials.
Silhouette has produced a ‘visual merchandising’ guide for 2017 with the aim of helping practices to make the most of their display space. A social media package is also available for opticians to help them maximise the campaign.
Practitioners also have the opportunity to use a ‘guide to wearing rimless’ video on their website, which has been created to help to sell Silhouette’s rimless concept and vision.
Silhouette UK’s marketing director, Karen Parsons, told OT: “Our new brand campaign showcases Silhouette’s sleek, fresh design credentials and a modern approach to rimless and full-rim frames. We look forward to sharing it with our customers.”
For more information, visit the Silhouette website.