Lenstec Optical Group is enjoying unexpected success with Julbo‘s heritage ‘Vermont Classic’ mountaineering sunglasses.
To celebrate Julbo’s 125th anniversary, the traditional mountaineering model with round lenses and side shields were relaunched.
Julbo also embraced the fashion use of its classic frame and offered a number of new options for the coming season with the addition of a range of mirror coatings.
Sales into central London and other major cities have surged as a result over the last few weeks and the sunglasses popular with climbing traditionalists have re-emerged as a High Street vintage fashion favourite.
Lenstec Optical Group is the UK distributor and its technical and sales director, Paul Walden, told OT: “Retro fashion is big at the moment and eyewear is no exception. Julbo sells a lot of ‘Vermont’ in Scandinavia and the USA to climbers and skiers. However, what we have seen is these very traditional climbing sunglasses being worn as fashion sunglasses.”
He added: “In the UK it always starts with London sales and spreads to other major centres from there. So eyewear designed-for-climbing 40 years ago is now finding a new sales channels in fashion.”
“We are seeing bikers on Harley Davidsons, DJs, and now models for catwalks and haute couture wearing the sunglasses. They can even be seen as street wear on the streets of London," he concluded.
‘Vermont’ has dark tinted lenses with leather eye and nose cups originally designed to protect the wearer against harsh conditions and sunburn, reducing the risk of snow blindness.
The sunglasses have 360-degree adjustable sides that can be bent in every direction allowing for a more custom fit. The flash mirror coated lenses reflect the rays of light, increasing the filter effect and protection of the eyes.
For more information, visit the Lenstec website.