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Enhancing digital lifestyles

Carl Zeiss Vision UK introduces world’s first Digital Inside Technology into its progressive precision lens portfolio

Digital lifestyle

Carl Zeiss Vision UK is highlighting that the world’s first Digital Inside Technology has been introduced into the Zeiss progressive precision lens portfolio, taking into account different reading distances for digital devices and print media.

The location and the size of a new larger near zone facilitates natural reading of both digital and print media. This means that opticians can offer patients strain-free, sharp vision on digital devices and “good dynamic vision with fast focus at different distances,” according to the company.

Zeiss Digital Lenses meet the visual needs of digital device users, by helping to retain fresh and focused vision all day long, while overcoming the “psychological barrier of age-related denial” with progressive lenses, it is reported.

Carl Zeiss Vision UK’s marketing and communications director, Peter Robertson, told OT: “Zeiss created a completely new lens category with Zeiss Digital Lenses and the world’s first Digital Inside Technology, demonstrating our commitment to innovation and providing opticians with enhanced solutions to meet the evolving needs of their patients.”

The company is emphasising that, on average, a smartphone user will look at their device at least 80 times per day.

“When we do this, our heads are bent forward in such a way that the pressure placed on our spine is equivalent to having an average eight-year-old (27 kg) sitting on our shoulders,” explained Mr Robertson.

“This increased pressure becomes commonplace and can be worse with age, as our eyes are struggling to focus, causing older users to bend their head even further forward.”

He added: “Increasingly, patients are complaining of muscle pains, computer vision syndrome or near-work-induced transient myopia, to name just a few of the potential health problems associated with smartphone use.

“This continuous use also places high demands on the mechanisms of accommodation and convergence within the eye, often resulting in tired eyes, stiff neck and headaches – all symptoms of digital eye strain,” he concluded.